Swiss hearing aid giant makes EUR 200m acquisition – poised for new US sales channel

In an EUR 200m deal, hearing aid company Sonova has acquired audio firm Sennheiser's Consumer Division in order to better position itself in the new 'hearables market'. The Swiss company also aims to prepare for a future sales channel for low-cost hearing aids in the US, according to analyst.
Sonova CEO Arnd Kaldowski | Photo: Sonova / PR/Daniel Hager Photography & Film
Sonova CEO Arnd Kaldowski | Photo: Sonova / PR/Daniel Hager Photography & Film
BY ALBERT RØNNING-ANDERSSON, TRANSLATED BY NIELSINE NIELSEN

The largest hearing aid company in the world – Swiss Sonova – has flexed its financial muscle, and in an EUR 200m (USD 243.3m) trade it has acquired audiocompany Sennheiser's division for consumer products, according to a Sonova press statement.

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