GN flagship product gets off to a bad start with war veterans: "It is an unfortunate cocktail"
![Gitte Aabo, CEO, GN Hearing | Photo: GN Hearing/PR](https://photos.watchmedier.dk/watchmedier/resize:fill:3840:0:0/plain/https://photos.watchmedier.dk/Images/article12930103.ece/ALTERNATES/schema-16_9/doc7fissdnqnc5g6a3ubnd.jpg)
The expectations and emotions ran high when GN Hearing got its new top product, Resound One, into US sales channel Veteran Affairs (VA) on Nov. 1 2020. Veterans Affairs (VA) is a public channel that adjusts hearing aids to suit ex-military personnel and makes up a fifth of the large US market.
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