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In spite of Covid-19 lock-downs and sent-home employees, GN have held on to R&D efforts

Even though the coronavirus pandemic led to employees being sent home and sales diving in 2020, hearing aid firm GN Hearing has steadfastly preserved its allocated resources for the development of new hearing aids, and now that a new product portfolio is on the market, CEO Gitte Aabo is confident 2021 will be a strong year.

GN Hearing CEO Gitte Aabo | Photo: GN Hearing / PR
BY ALBERT RØNNING-ANDERSSON, TRANSLATED BY NIELSINE NIELSEN

Specialists such as engineers have defied the rampaging Covid-19 pandemic to work at full speed in the labs of Danish hearing aid firm GN Hearing, which did not allow the nightmarish year of 2020 to affect its innovative aspirations to deliver new and better products.

GN Hearing's CEO Gitte Aabo is hopeful, and the new launches in late summer and, most recently, in February, have led her to believe that the hearing aid giant is well positioned to deliver in 2021 – to such an extent that by the end of 2021, the firm expects to present organic growth amounting to "more than 25 percent."

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