GN Hearing got DKK 103m in state support in 2020 – and laid off a few employees

In 2020, GN Hearing called for help from governments around the world and received DKK 103m through support schemes in a year that saw employees being both discharged and hired. Now, GN Hearing has slightly fewer employees than end-2019.
Photo: GN Store Nord / PR
Photo: GN Store Nord / PR

2020 will go down in history as an annus horribilis for Danish hearing aid manufacturer GN Hearing, whose primary customer group, elderly people, vastly stayed away from their audiologists, and consequently didn't buy new hearing aids – which was also the case for the remainder of of GN's customers.

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