2020 will go down in history as an annus horribilis for Danish hearing aid manufacturer GN Hearing, whose primary customer group, elderly people, vastly stayed away from their audiologists, and consequently didn't buy new hearing aids – which was also the case for the remainder of of GN's customers.
Closed-down shops, partial production stoppages in factories, travel bands and other restrictions have heavily affected the firm's revenue and income, while necessitating an extensive use of state-funded support schemes.
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