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GN Hearing kicks off trial with self-fitting hearing aid

Hearing company GN Hearing launches a clinical trial to test a "self-fitting hearing aid" to compete with low-cost manufacturers within the industry. Analysts deem that this product targets the upcoming US sales channel for cheap hearing devices.

Photo: GN Store Nord / PR
BY ALBERT RØNNING-ANDERSSON, TRANSLATED BY NIELSINE NIELSEN

For some years, hearing aid manufacturers of all sizes have been anticipating the upcoming US sales channel, which will allow for cheaper, less advanced hearing aids to be sold over the counter (OTC).

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