WSA feels a change in the wind: Sees benefits of transparency after 65 years

After working under the radar for decades, privately-owned WS Audiology is now entering a more transparent playing field to gain better footing in the battle for the smartest brains and for partner and investor interest. Analysts view this new strategy as preparation for taking the company public.

Photo: WS Audiology / PR

Danish hearing aid firm Widex, which merged with Sivantos to become WS Audiology in 2019, has long believed that a quiet life is a good life. In contrast to Danish stocklisted hearing aid companies such as Demant and GN Hearing, WSA has long enjoyed working under the radar, far from the prying eyes of the public and the media.

Now, some two years after the grand-scale merger which turned this hearing company into the third largest in the world with a DKK 15bn (USD 2.4bn) annual revenue (before corona) and 11,000 employees, the winds of change are blowing.

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