WSA feels a change in the wind: Sees benefits of transparency after 65 years
After working under the radar for decades, privately-owned WS Audiology is now entering a more transparent playing field to gain better footing in the battle for the smartest brains and for partner and investor interest. Analysts view this new strategy as preparation for taking the company public.
BY ALBERT RØNNING-ANDERSSON, TRANSLATED BY NIELSINE NIELSEN
Danish hearing aid firm Widex, which merged with Sivantos to become WS Audiology in 2019, has long believed that a quiet life is a good life. In contrast to Danish stocklisted hearing aid companies such as Demant and GN Hearing, WSA has long enjoyed working under the radar, far from the prying eyes of the public and the media.
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