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GN Hearing CEO: Three reasons why Lively will soon be profitable

GN Hearing’s goal for the recently acquired online platform in the US, Lively, is to reach a break-even point in three to five years, says CEO Gitte Aabo, giving three reasons why.

Gitte Aabo, CEO at GN Hearing | Photo: GN Hearing / PR

Within the coming three to five years, GN Hearing is expecting to turn red figures black for its recent acquisition in the US, online hearing care and digital marketing platform Lively.

Since 2018, Lively has sold hearing aids online and has experienced great growth over the general market rate of around 30 percent for online hearing aid sales in the US.

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