GN Hearing CEO: Three reasons why Lively will soon be profitable

GN Hearing’s goal for the recently acquired online platform in the US, Lively, is to reach a break-even point in three to five years, says CEO Gitte Aabo, giving three reasons why.

Gitte Aabo, CEO at GN Hearing | Photo: GN Hearing / PR

Within the coming three to five years, GN Hearing is expecting to turn red figures black for its recent acquisition in the US, online hearing care and digital marketing platform Lively.

Since 2018, Lively has sold hearing aids online and has experienced great growth over the general market rate of around 30 percent for online hearing aid sales in the US.

Already a subscriber? Log in.

Read the whole article

Get access for 14 days for free.
No credit card is needed, and you will not be automatically signed up for a paid subscription after the free trial.

  • Access all locked articles
  • Receive our daily newsletters
  • Access our app
An error has occured. Please try again later.

Get full access for you and your coworkers.

Start a free company trial today

More from MedWatch

Britt Meelby Jensen wants to rebuild trust in Ambu

After a turbulent time for Ambu under Juan Jose Gonzalez’s reign, new chief executive appointee Britt Meelby Jensen aims to rebuild the trust in the medtech firm, which has downgraded its expectations seven times over the past three years.

Outgoing Ambu CEO commends colleagues

”A true privilege,” says Juan Jose Gonzalez, describing his time as CEO at Ambu, which came to an end with Thursday’s announcement that Britt Meelby Jensen would take over the role.

Further reading

Related articles

Latest news

See all jobs