GN Hearing has acquired 91 percent ownership of US-based online hearing care and digital marketing platform Lively for DKK 625m (USD 94.8m), it announces in a press release on Tuesday.
Lively, which is headquartered in New York, connects customers with its licensed hearing care professionals online in the US.
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In 2015, Genmab partnered with relatively unknown biotech firm Biontech. Reflecting on how far Genmab has come since, CEO Jan van de Winkel is still confident that partnerships, rather than acquisitions, are the way forward. If it had acquired Biontech at the time, the CEO speculates Genmab may have put a stop to other activities – including the Covid-19 vaccine efforts that went on to save millions of lives. This and fairness are worth remembering as biotech firms are increasingly strapped for cash, van de Winkel reflects.