GN gave off shares to Demant in VA sales channel
Hearing aid company GN Hearing lost some momentum in the US public sales channel Veteran Affairs (VA) in February, whereas Demant reversely took market shares among the veterans, whose preferred hearing device supplier remains Sonova.
BY RITZAU FINANS, TRANSLATED BY NIELSINE NIELSEN
In February, GN Hearing had to give off some of its hearing aid market shares in the US public sales channel Veteran Affairs (VA) to other hearing aid firms including Demant-owned Oticon, according to VA's latest fiscal report.
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