GN gave off shares to Demant in VA sales channel

Hearing aid company GN Hearing lost some momentum in the US public sales channel Veteran Affairs (VA) in February, whereas Demant reversely took market shares among the veterans, whose preferred hearing device supplier remains Sonova.
Photo: Charles Dharapak/AP/Ritzau Scanpix
Photo: Charles Dharapak/AP/Ritzau Scanpix

In February, GN Hearing had to give off some of its hearing aid market shares in the US public sales channel Veteran Affairs (VA) to other hearing aid firms including Demant-owned Oticon, according to VA's latest fiscal report.

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