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GN gave off shares to Demant in VA sales channel

Hearing aid company GN Hearing lost some momentum in the US public sales channel Veteran Affairs (VA) in February, whereas Demant reversely took market shares among the veterans, whose preferred hearing device supplier remains Sonova.

Photo: Charles Dharapak/AP/Ritzau Scanpix

In February, GN Hearing had to give off some of its hearing aid market shares in the US public sales channel Veteran Affairs (VA) to other hearing aid firms including Demant-owned Oticon, according to VA's latest fiscal report.

In February, GN's market share dropped to 11 percent in USD in February, compared with January's 11.49 percent, whereas unit sales dropped to 10.89 percent from 11.41 percent. GN Hearing sold 6,232 units through VA in February.

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