Analyst sees logic in WSA and Sony partnership, but lacks faith in OTC market

Carnegie analyst Niels Granholm-Leth explains a recent trend of hearing aid manufacturers dropping their own names in favor of more recognizable brands when it comes to OTC products, although he lacks faith in the final market.

Photo: WS Audiology / PR

When WS Audiology’s products are sold over the counter in the US, the packaging and the devices inside will carry Sony’s name.

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