Manufacturers mull over OTC options as Best Buy announces new hearing aid line

Less than a day after the FDA published final rules for the now imminent over-the-counter hearing aids sales channel in the US, electronics retailer Best Buy announced an assorted fall collection of OTC-regulated hearing aids, including a GN Hearing product.
In fall, US electronics retailer will have an assorted collection of OTC-regulated hearing aids, including products from GN Hearing | Photo: Andrew Kelly/Reuters/Ritzau Scanpix
In fall, US electronics retailer will have an assorted collection of OTC-regulated hearing aids, including products from GN Hearing | Photo: Andrew Kelly/Reuters/Ritzau Scanpix
by albert rønning-andersson, translated by daniel pedersen

In fall, consumers in the US will be able to buy hearing aids over-the-counter at electronics retailer Best Buy, the company announced less than a day after the US Food and Drug Administration (FDA) published its final rules for the upcoming sales channel on Tuesday.

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