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Analyst: Bose hearing aid exit reflects market complexity

If Bose believed it could achieve great success on the hearing aid market, the firm wouldn’t be dropping its business making said devices, says Sydbank analyst Søren Løntoft Hansen.

Søren Løntoft Hansen, senior equity analyst at Sydbank | Photo: sydbank / pr

US-based Bose is apparently pulling the plug on its health division, under which the audio firm had been working on a hearing aid targeting the upcoming over-the-counter (OTC) sales channel in the US, news media The Boston Globe writes.

The decision is reportedly based on strategy shift entailing a larger focus on the firm’s core audio business, but Søren Løntoft Hansen, a senior equity analyst at Sydbank, points out another possible reason -- the complexity of the hearing aid market.

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