Pent-up demand for hearing aids continues to boost sales in US

In the first quarter of 2022, the US hearing aid market has experienced tailwinds, lifting sales by 7.8 percent. This reflects that there is still demand left from when patients were unable to acquire devices during the pandemic, says an analyst writing for an industry media.

Photo: Projekt Bear

While hearing aid manufacturers can easily describe 2020 as a true annus horribilis, as their primary target customers are elderly people who largely avoided audiologists due to the imposing pandemic, the subsequent year has turned out very differently.

In 2021, the world’s biggest single market for hearing aids, the US, increased sales by 37 percent. It is now becoming apparent that the trend has continued into 2022, according to new figures from the Hearing Industries Association (HIA), which counts all of the biggest hearing aid manufacturers among its ranks.

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