The year 2020 was written into history as a true annus horribilis for hearing aid manufacturers, whose primary customer segment comprises of the oldest part of the population, who largely kept away from audiologist appointments because of the Covid-19 pandemic.
2021 has turned out differently – at least on the private hearing aid market in the US, which is the world’s biggest single market, where sales of hearing aids went up by 37 percent compared to the year before, which was calculated from a total of 4.73 million units sold in 2021.
The figures have been gathered by industry association Hearing Industries Association (HIA), whose members include all of the world’s biggest hearing aid manufacturers. The comparison is based on a historically easy foundation, as hearing aid sales fell by 18 percent in the full year of 2020, with the second quarter of the year experiencing a dramatic decline in unit sales of 58.6 percent.
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