Sonova wins Veterans Affairs market shares in December

Demant and GN Hearing lose a little ground as Sonova advances in the US public sales channel for veterans.

Photo: Demant / PR

In December, Danish hearing aid manufacturers Demant and GN Hearing lost some market shares in the public sales channel in the US, Veterans Affairs (VA), which fits hearing aids for US military veterans. GN Hearing fell to 8.6 percent in December from 8.8 percent in November, and Demant slid back from 15 percent to 14.2 percent in the same periods.

Sivantos, which is part of the merged firm WS Audiology alongside Danish Widex, also saw its VA foothold slightly reduced following a month of considerable forward momentum in November last year, when the company launched the products Signia Pure Charge & Go AX and Signia Insio AX on the market for US veterans.

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