Hearing aid manufacturers unconcerned about potential OTC disruptions

The newly proposed regulatory framework in the US for the over-the-counter sales channel of hearing aids is of no concern to Danish hearing healthcare companies, who predict Americans will continue to prioritize professional guidance over cheaper devices.
Photo: Joe Raedle/AFP/Ritzau Scanpix
Photo: Joe Raedle/AFP/Ritzau Scanpix
BY ALBERT RØNNING-ANDERSSON, TRANSLATED BY DANIEL PEDERSEN

After much anticipation from Danish hearing aid manufacturers, the US Food and Drug Administration (FDA) has announced its proposal for new rules concerning the over-the-counter (OTC) sales of hearing aids.

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