MedWatch

CEO of WSA: "Multi channel is the future"

The merger company WS Audiology is betting on a multi-brand, multi-channel strategy to reach as many consumers as possible. ”WSA differentiates itself from competitors by having more sales channels,” CEO Eric Bernard tells MedWatch. (corrected)

Eric Bernard, CEO of WS Audiology | Photo: WS Audiology / PR

(Correction: An earlier version of the article stated that Eric Bernard said that it is no longer necessary to visit an audiologist. Instead, Bernard said that it is no longer the case that people can only physically buy hearing aids from an audiologist, and there are more channels like online. WSA maintains that the company always wants people to visit an audiologist. MedWatch apologizes for the mistake).

The idea that a hearing-impaired person can only physically show up at an audiologist to buy and have a hearing aid adapted is outdated and out of step with the times, says Eric Bernard, CEO of the world’s third-biggest hearing aid manufacturer, WS Audiology.

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