MedWatch

Upcoming hearing aid will be GN Hearing's last under Resound One brand

In 2021, hearing aid manufacturer GN Hearing missed two launch deadlines – one entailed hybrid product Jabra Enhance Plus, while the other was kept a secret. Now, CEO Gitte Aabo is unveiling the latter device, which will reach the market before a completely new product platform is introduced later this year.

Hearing aid manufacturer GN Hearing has at least four launches planned for 2020 | Photo: GN Store Nord / PR

In October last year, Danish hearing aid manufacturer GN Hearing was forced to downgrade its guidance due to its research and development department missing important deadlines. Consequently, two products slated to launch in 2021 were postponed.

One of them, hybrid product Jabra Enhance Plus, had been scheduled for a November launch. With the delay, GN Hearing missed the window for debutante devices on the public sales channel for veterans in the US, Veterans Affairs (VA).

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