Three years after merger, WS Audiology is stronger than ever

A rough start with a challenging integration process, a hacking attack and a pandemic to boot, has left hearing aid giant WS Audiology stronger now than the sum of its parts, analysts and CEO agree, on third anniversary of the merger. In a highly competitive industry, scale is crucial, the latter tells MedWatch.

Photo: WS Audiology / PR
BY ALBERT RØNNING-ANDERSSON, TRANSLATED BY DANIEL PEDERSEN

Bringing WS Audiology into the world was a bigger challenge than first thought.

Three years and a lot of blood, sweat and tears later, however, it seems clear that Widex and Sivantos are doing better together as a merger firm than as two separate firms.

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