GN and Demant slightly increase Veteran Affairs foothold

GN Hearing and Demant both gained ground on the lucrative hearing aid sales channel for American veterans in September.

Photo: Charles Dharapak/AP/Ritzau Scanpix

Danish hearing aid manufacturers Demant and GN Hearing both saw progress in September on the public US sales channel for hearing aids, known as Veterans Affairs (VA), which fits hearing aids for former military personnel.

Demant's market share, measured by the amount out of total sales, increased to 14 percent from 13.5 percent, from August to September.

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