WS Audiology continues to prioritize Signia on Veterans Affairs channel

Hearing aid company WS Audiology is focusing on former Sivantos brand Signia in its efforts to win market shares among US veterans, despite previously stating it would introduce Widex products to the channel.

Photo: Nam Y. Huh/AP/Ritzau Scanpix

WS Audiology is currently struggling on public US sales channel Veterans Affairs (VA) which sells hearing aids to ex-military personnel.

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