MedWatch

WS Audiology continues to prioritize Signia on Veterans Affairs channel

Hearing aid company WS Audiology is focusing on former Sivantos brand Signia in its efforts to win market shares among US veterans, despite previously stating it would introduce Widex products to the channel.

Photo: Nam Y. Huh/AP/Ritzau Scanpix

WS Audiology is currently struggling on public US sales channel Veterans Affairs (VA) which sells hearing aids to ex-military personnel.

The company, which was formed through the merger of Widex and Sivantos, currently only markets Sivantos' Signia brand on the channel, after Widex let its contract lapse in 2018 due to an administrative error.

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