WS Audiology continues to prioritize Signia on Veterans Affairs channel

Hearing aid company WS Audiology is focusing on former Sivantos brand Signia in its efforts to win market shares among US veterans, despite previously stating it would introduce Widex products to the channel.

Photo: Nam Y. Huh/AP/Ritzau Scanpix

WS Audiology is currently struggling on public US sales channel Veterans Affairs (VA) which sells hearing aids to ex-military personnel.

The company, which was formed through the merger of Widex and Sivantos, currently only markets Sivantos' Signia brand on the channel, after Widex let its contract lapse in 2018 due to an administrative error.

Already a subscriber? Log in.

Read the whole article

Get access for 14 days for free.
No credit card is needed, and you will not be automatically signed up for a paid subscription after the free trial.

  • Access all locked articles
  • Receive our daily newsletters
  • Access our app
An error has occured. Please try again later.

Get full access for you and your coworkers.

Start a free company trial today

More from MedWatch

In a world of options, Genmab's CEO chose partnerships

In 2015, Genmab partnered with relatively unknown biotech firm Biontech. Reflecting on how far Genmab has come since, CEO Jan van de Winkel is still confident that partnerships, rather than acquisitions, are the way forward. If it had acquired Biontech at the time, the CEO speculates Genmab may have put a stop to other activities – including the Covid-19 vaccine efforts that went on to save millions of lives. This and fairness are worth remembering as biotech firms are increasingly strapped for cash, van de Winkel reflects.

Further reading

Related articles

Latest news

See all jobs