Bose expands to whole US with new direct-to-consumer hearing aid

Following positive feedback, consumer electronics company Bose expands sales of its hearing aid catering to persons with mild to moderate hearing impairment, now allowing the product to be purchased over the counter throughout the US rather than starting off in merely five states.

Photo: Bose / PR

All people in the US with mild to moderate hearing impairment are now able to buy hearing aids without seeking adjustment or programming help from audiologists or other healthcare professionals, according to a report from media Hearing Health and Technology Matters.

Bose's hearing aids were, as the first of their kind, approved as over-the-counter (OTC) products back in October of 2018 by the US Food and Drug Administration (FDA). Although Bose didn't release details about the launch before May of this year.

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