Analyst on new Bose hearing aid: "Won't disrupt Danish manufacturers"

US electronics company Bose's announced launch of a new, cheap self-tuning hearing aid won't cause sales to plummet for established hearing aid manufacturers, analysts believe. Demant welcomes the competition and WSA plans to test Bose's new solution to understanding its technology.
Photo: Bose / PR
Photo: Bose / PR
BY ALBERT RØNNING-ANDERSSON, TRANSLATED BY NIELSINE NIELSEN

On Tuesday, US electronics company Bose Corporations announced that it would launch a new low-cost hearing aid which can be purchased without passing by another audiologist or healthcare professional for tuning and programming

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