Audientes CEO: We have the perfect product for the future OTC channel

Hearing aid firm Audientes is seeing dollar signs on the future OTC market for hearing aids in the US. For this reason, the firm is now doing everything in its power to get low-cost hearing aids approved by the US Food and Drug Administration.

Audientes CEO Steen Thygesen | Photo: Audientes / PR

BY ALBERT RØNNING-ANDERSSON, TRANSLATED BY NIELSINE NIELSEN AND CATHERINE BRETT

The US is undoubtably the largest single market in the hearing industry, and when the new regulation on over-the-counter sales of hearing aids is implemented, probably in a few years' time, sales will blossom for the companies that are selling low-cost hearing devices.

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