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WSA wants Widex products back in US sales channel

After an administrative error occured in 2018, WS Audiology still only sells Sivantos products through the public US sales channel Veterans Affairs. This will change, the head of finance at WSA says, adding: "We are working intensely on coming back".

WSA CFO Søren Westh Lonning | Photo: WS Audiology / PR
BY ALBERT RØNNING-ANDERSSON, TRANSLATED BY NIELSINE NIELSEN

An administrative error in documents pertaining to spare parts and accessories excluded Widex from selling hearing aids through the sales channel Veterans Affairs, which makes up around a fifth of hearing aid sales in the US.

Two and a half years and one merger later, and WS Audiology still only sells products from the Sivantos side of its business through the channel.

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