New challenges loom in China for Coloplast: Considers lowering prices

New challenges in the Chinese economy are replacing problems with hospital shutdowns in China for Coloplast, which is now considering a countermove on the crucial market.
As CEO of Coloplast, Kristian Villumsen closely monitors developments on the Chinese market, which is crucial for the Danish medtech company. | Photo: Stine Bidstrup
As CEO of Coloplast, Kristian Villumsen closely monitors developments on the Chinese market, which is crucial for the Danish medtech company. | Photo: Stine Bidstrup

When Coloplast CEO Kristian Villumsen follows developments in China, he feels far from comfortable with what he sees. 

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