GN Hearing to utilize pandemic experiences in new product launch

Last time the hearing aid manufacturer launched a product was during the pandemic. The market now is more open, meaning that there are more opportunities for physical launching events, says company CEO Gitte Aabo.

Photo: GN Store Nord / PR

GN Hearing, GN Group’s hearing aid manufacturer, announced the launch of a completely new device to succeed the company’s leading product on Tuesday.

Resound Omnia, as the hearing aid is called, will be on shelves at the end of August. Unlike the last time GN Hearing sent a product to the market around two years ago, Omnia’s predecessor generation Resound One, the pandemic has eased off in certain areas, and fewer restrictions give more opportunities.

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