Analyst: Discouraging announcement from Sonova puts spotlight on GN

The hearing aid giant’s downgrade could potentially impact its Danish competitors, says a Sydbank analyst.

Photo: Arnd Wiegmann/Reuters/Ritzau Scanpix

The world’s biggest hearing aid manufacturer, Swiss Sonova, on Tuesday downgraded its full-year expectations for 2022/2023, citing a weak private market in the US and high freight and component costs.

In particular, the developments in the US are worrying when it comes to some of Sonova’s competitors based in Denmark, says Sydbank analyst Søren Løntoft Hansen.

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