MedWatch

Influencer collaborations common in hearing aid industry

The Danish flagship brands within the hearing aid industry often use influencers to increase the general knowledge about their products and generate sales.

Toto guitarist Steve Lukather is open about his hearing aids. | Photo: Amy Harris/AP/Ritzau Scanpix

The professional US kayaker Eric Jackson, Danish actress Lisbet Dahl, Toto guitarist Steve Lukather, German former football player and manager Sepp Piontek and Danish fashion expert Uffe Buchard do not appear to have much in common.

However, they all share one thing – they have been used by Danish hearing aid companies to market their products.

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