WS Audiology and fashion expert hid advertisement on Danish national TV
Uffe Buchard, a Danish fashion expert, was meant to de-stigmatize hearing loss on a national talk show, but everyone involved neglected to disclose that Buchard is actually a paid brand ambassador for WSA.
by christian bundgaard, translated by daniel pedersen
On May 17, the talk show Aftenshowet aired according to its regularly scheduled programming on the national Danish broadcasting network DR.
Already a subscriber?Log in here
Read the whole article
Get access for 14 days for free. No credit card is needed, and you will not be automatically signed up for a paid subscription after the free trial.
With your free trial you get:
Get full access for you and your coworkers
Start a free company trial todayRelated articles
WS Audiology and GN settle false advertising case in US
For subscribers
