MedWatch

WS Audiology and fashion expert hid advertisement on Danish national TV

Uffe Buchard, a Danish fashion expert, was meant to de-stigmatize hearing loss on a national talk show, but everyone involved neglected to disclose that Buchard is actually a paid brand ambassador for WSA.

Uffe Buchard | Photo: David Høgsholt/Ritzau Scanpix

On May 17, the talk show Aftenshowet aired according to its regularly scheduled programming on the national Danish broadcasting network DR.

Danish television personality and fashion expert Uffe Buchard had been invited as a guest to talk about the stigma hearing aid users like himself face.

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