WS Audiology and fashion expert hid advertisement on Danish national TV

Uffe Buchard, a Danish fashion expert, was meant to de-stigmatize hearing loss on a national talk show, but everyone involved neglected to disclose that Buchard is actually a paid brand ambassador for WSA.

Uffe Buchard | Photo: David Høgsholt/Ritzau Scanpix

by christian bundgaard, translated by daniel pedersen

On May 17, the talk show Aftenshowet aired according to its regularly scheduled programming on the national Danish broadcasting network DR.

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