WS Audiology and fashion expert hid advertisement on Danish national TV
Uffe Buchard, a Danish fashion expert, was meant to de-stigmatize hearing loss on a national talk show, but everyone involved neglected to disclose that Buchard is actually a paid brand ambassador for WSA.
by christian bundgaard, translated by daniel pedersen
On May 17, the talk show Aftenshowet aired according to its regularly scheduled programming on the national Danish broadcasting network DR.
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