MedWatch

GN Hearing CEO: Bose's exit spotlights complexity of hearing aid market

US-based Bose was first to achieve a US approval for a direct-to-consumer hearing aid. Now, as they’re withdrawing from the market, there’ll be one less competitor to worry about, says GN Hearing CEO Gitte Aabo.

Gitte Aabo, CEO of GN Hearing | Photo: GN Store Nord / PR

Yesterday, rumors that audio firm Bose was pulling the plug on its healthcare division, which markets the firm’s hearing aids, were seemingly confirmed by The Boston Globe, citing former and outgoing employees.

Already a subscriber? Log in.

Read the whole article

Get access for 14 days for free.
No credit card is needed, and you will not be automatically signed up for a paid subscription after the free trial.

  • Access all locked articles
  • Receive our daily newsletters
  • Access our app
An error has occured. Please try again later.

Get full access for you and your coworkers.

Start a free company trial today

More from MedWatch

Further reading

Related articles

Latest news

See all jobs