GN Hearing's boycott decision was a "principled stance"

In a twist for GN, which has a historical affiliation with Russia, it decided to suspend all trade with the country, which is currently invading Ukraine. According to the head of media, this was ”to render our principled stance on this visible for our employees.”

Photo: GN Store Nord / PR

On Wednesday, hearing aid group GN Store Nord chose to suspend all trade with Russia, and announced a USD 1m donation to Unicef.

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