Questions about Demant's future remain as 2022 nears

Market shares have been won, and the company is ending 2021 with a bigger foothold and a better bottom line than when the year began. While the smoke of the corona crisis dissipates, uncertainty remains for 2022 forecasts, and the future at large.

Photo: Demant / PR

One could be forgiven for thinking that Demant is a stable and perhaps even slightly boring company in which to invest.

The hearing aid marketplace, where the firm does its business, is relatively easy to predict. Added to this is the fact that the industry is dominated by a few, big players, competing among themselves to have the best products with the latest technology on the market – but they treat each other gently when it comes to pricing.

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