Audientes accelerates preparations for US market entry after OTC market news

Hearing device manufacturer Audientes sees a golden opportunity on the US hearing aid market, and with the release of Tuesday's FDA proposal for the guidelines of the upcoming over-the-counter sales channel, the company has taken its plans for hearing device "Ven" up a gear.
Steen Thygesen, CEO at Audientes | Photo: Audientes / PR
Steen Thygesen, CEO at Audientes | Photo: Audientes / PR

The US, which is indisputably the world's biggest single market for hearing aids, is changing its laws regarding the sales of non-prescription devices, with cheaper products being able to hit shelves in September of next year at the latest.

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