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Audientes accelerates preparations for US market entry after OTC market news

Hearing device manufacturer Audientes sees a golden opportunity on the US hearing aid market, and with the release of Tuesday's FDA proposal for the guidelines of the upcoming over-the-counter sales channel, the company has taken its plans for hearing device "Ven" up a gear.

Steen Thygesen, CEO at Audientes | Photo: Audientes / PR
BY ALBERT RØNNING-ANDERSSON, TRANSLATED BY DANIEL PEDERSEN AND CATHERINE BRETT

The US, which is indisputably the world's biggest single market for hearing aids, is changing its laws regarding the sales of non-prescription devices, with cheaper products being able to hit shelves in September of next year at the latest.

One of the companies offering cheaper hearing solutions is Audientes, which is based in Denmark and went public on the Copenhagen stock exchange in September last year, and is currently going all in to win the FDA's approval to market its low cost hearing devices to Americans affected by hearing loss.

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