Audientes accelerates preparations for US market entry after OTC market news
Hearing device manufacturer Audientes sees a golden opportunity on the US hearing aid market, and with the release of Tuesday's FDA proposal for the guidelines of the upcoming over-the-counter sales channel, the company has taken its plans for hearing device "Ven" up a gear.
BY ALBERT RØNNING-ANDERSSON, TRANSLATED BY DANIEL PEDERSEN AND CATHERINE BRETT
The US, which is indisputably the world's biggest single market for hearing aids, is changing its laws regarding the sales of non-prescription devices, with cheaper products being able to hit shelves in September of next year at the latest.
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