Analyst: Potential Apple product could target GN's market segment

According to Janne Vincent Kjær, senior equity analyst at Jyske Bank, it is most likely that a new Apple product would be aimed at people suffering mild hearing loss – which is the same target group of GN's Jabra Enhance Plus.

On Wednesday afternoon, hearing aid manufacturers GN and Demant's share prices dropped on OMX Copenhagen 25, after rumors began to spread that Apple is investigating whether its Airpods product can be used as a solution for hearing health. The rumors were reported by the Wall Street Journal, referring to sources it says are familiar with Apple's plans.

It is not readily apparent if Apple wants to develop new, specific hearing device functions for the Airpods, or if the tech giant is seeking to brand the earbuds' existing hearing enchancing features as hearing aid functions.

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