Analyst: Potential Apple product could target GN's market segment

According to Janne Vincent Kjær, senior equity analyst at Jyske Bank, it is most likely that a new Apple product would be aimed at people suffering mild hearing loss – which is the same target group of GN's Jabra Enhance Plus.

On Wednesday afternoon, hearing aid manufacturers GN and Demant's share prices dropped on OMX Copenhagen 25, after rumors began to spread that Apple is investigating whether its Airpods product can be used as a solution for hearing health. The rumors were reported by the Wall Street Journal, referring to sources it says are familiar with Apple's plans.

Already a subscriber?Log in here

Read the whole article

Get access for 14 days for free. No credit card is needed, and you will not be automatically signed up for a paid subscription after the free trial.

With your free trial you get:

  • Access all locked articles
  • Receive our daily newsletters
  • Access our app
Must contain at least 6 characters
Must contain at least 2 characters
Must contain at least 2 characters

Get full access for you and your coworkers

Start a free company trial today

Sign up for our newsletter

Stay ahead of development by receiving our newsletter on the latest sector knowledge.

Newsletter terms

Front page now

Further reading