GN Hearing eyes opportunities for new product in coming US sales channel
The hearing aid maker forecasts fine chances to sell its new hybrid product, Jabra Enhance Plus, in a soon-to-open sales avenue for cheap hearing aids in the US. "We hold an excellent product from which we think many people could benefit," says CEO Gitte Aabo.
BY ALBERT RØNNING-ANDERSSON, TRANSLATED BY DANIEL FRANK CHRISTENSEN
Denmark's GN Hearing eyes high chances of commercial success in the US channel for cheap over-the-counter (OTC) hearing aids, guidelines for which are expected to be issued this autumn.