New GN device to open giant market for mild hearing loss

With the launch of hybrid product Jabra Enhance Plus, developed by GN Hearing alongside group affiliate GN Audio, the hope is to pry open a hitherto unaddressed market for people with mild hearing loss worth USD 50m solely in the US. However, it will be a long and tough process, notes GN Hearing CEO Gitte Aabo.

Photo: GN / PR

"A huge market with enormous sales potential".

Gitte Aabo, chief executive of hearing aid maker GN Hearing, is candid in describing the business opportunity for the company's newest product called Jabra Enhance Plus, designed to cater to the needs of a target audience that the industry has long had a hard time reaching.

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