GN Hearing and Demant lose market shares in VA

For the eighth month in a row, GN's market share drops in public US sales channel Veteran Affairs. Demant also lost some ground in July.

Photo: GN Store Nord / PR

In July, Danish companies were on the retreat in terms of hearing aid sales in the public US sales channel Veteran Affairs (VA), which channels hearing aid devices to military veterans.

Total hearing aid sales retreated in July, and in this month, around 91,698 units were sold through the public sales avenue. In comparison, 98,126 units were sold the month before, which is the highest level for 2021 so far.

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