From zero to hero – the rise of Novo Nordisk's best-selling drug

Pharmaceutical giant Novo Nordisk is forever growing, but the drugs that used to drive sales have come and gone over the years. Today, one stands above the rest: quintuple blockbuster Ozempic.

by BENJAMIN WERNER CHRISTENSEN, translated by daniel pedersen

In five years, Novo Nordisk has created a multiple blockbuster drug in diabetes treatment Ozempic, which has been center stage in transforming the Danish pharmaceutical firm’s sales.

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