Eli Lilly warms up for summer launch with long-term success goal

US-based Eli Lilly is expecting to launch type 2 diabetes treatment tirzepatide this summer without intending to disrupt the market. According to the company, it’s all about ensuring success on the long term, which could be good news for competitor Novo Nordisk.
Photo: MIKE SEGAR/REUTERS / X90033
Photo: MIKE SEGAR/REUTERS / X90033
BY BENJAMIN WERNER CHRISTENSEN, TRANSLATED BY DANIEL PEDERSEN

Eli Lilly is making explicit comments to the market that could be positively interpreted for competitor Novo Nordisk.

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