Zealand Pharma President of US Operations on first launch: Timing was our most important goal
Zealand Pharma has started to launch its hypoglycemia treatment Zegalogue in the US. According to the president of the firm's US operations, this is a crucial time as Americans start returning to schools and the covid-19 pandemic has led the company to invest significantly in digital sales and promotion opportunites.
BY CHRISTOPHER DUE KARLSSON, TRANSLATED BY NIELSINE NIELSEN
By launching low blood sugar treatment Zegalogue on the US market, Zealand Pharma is marking its transition from development company to commercial biotech company. Although it was established in 1998, the firm had never sent its own drug to market until last week.
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