US investment banking company and financial analyst Jefferies views data from US pharmaceutical company Eli Lilly's recent studies with tirzepatide up against Danish firm Novo Nordisk's semaglutide as highly convincing. In-house analyst Peter Welford thinks Novo Nordisk's salespeople will have a hard time contesting tirzepatide's superior effect, since the new data comes from a direct comparison study, known as a head-to-head.
Thus, he thinks Novo Nordisk should be watchful of Eli Lilly's attempts to steal market shares in the GLP-1 segment with the new product, according to Danish newspaper Børsen.
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