Ambu retires main argument for single-use endoscopes

The argument that reusable equipment increases the risk of spreading infections does not seem to have gained ground in hospitals – so the medtech company is coming up with different reasons.
Under a new strategy, Meelby Jensen will attempt to win over the endoscope market with a different selling point | Photo: Ambu/pr
Under a new strategy, Meelby Jensen will attempt to win over the endoscope market with a different selling point | Photo: Ambu/pr
by ulrich quistgaard, translated by daniel pedersen

Chief Executive Officer at Ambu Britt Meelby Jensen is ending a persuasion tactic for why the market should make a switch from reusable endoscope to single-use products.

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