Coloplast CEO wants to increase US market share to global level
The company aims to grow in the US through new agreements with procurement firms.
by michael trier duelund, translated by Catherine brett
After securing agreements with US procurement companies Vizient and Premier, which give manufacturers easier access to hospitals, Coloplast is aiming to acquire market shares in the country equivalent to its global presence – equating to around 40-55 percent of the market, Danish financial daily Børsen reports.
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