Market share gains in April for Sonova and Starkey in the US veterans' market

Since January, GN has seen a decline in its US veteran market share, while Demant has seen the same development.
Photo: Gn / Pr
Photo: Gn / Pr
af marketwire

April saw market share losses for both GN and Demant in the US Veterans Affairs (VA) market.

GN’s market share - measured by the share of total sales - fell to 8.6 percent in April, continuing the Danish company’s decline. Since January, when the market share was 9.9 percent, GN has seen a decline.

For Demant, the trend has been the same in the first four months of the year.

Demant’s share fell to 16.6 percent from 17.9 percent in January, when it was 18.3 percent.

Sonova, which is also the world’s largest hearing aid manufacturer, saw the opposite trend - an increasing share. Sonova’s market share increased to 53.3 percent, compared to 52 percent in March and 52.2 percent in January.

Privately-owned US company Starkey is also making steady progress. The company increased its share to 14.3 percent from 13.7 percent the month before, while Sivantos - part of WS Audiology - remained steady at 7.2 percent.

Overall, sales of hearing aids and hearing systems through VA increased in April compared to the previous month.

Total sales totalled USD 40.09 million in April compared to USD 39.42 million in March.

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