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GN Hearing "satisfied" with brand presence at Costco, sees benefits of rumored new supplier opening

The American retail chain has pulled its private label hearing aid, giving rise to speculations that a new generation is on the way. Who the supplier would be isn’t known, but GN Hearing is fine with having its Jabra Enhance Plus in Costco’s branded segment.

GN Hearings adm. direktør Gitte Pugholm Aabo. | Photo: GN Hearing / PR

American retail chain Costco recently stopped selling its private label hearing aid, Kirkland Signature 10, resulting in speculations that the company is on the hunt for another supplier for the product’s next generation, Kirkland Signature 11.

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