WS Audiology boss: Strong brand and good prices are a good framework for OTC

WS Audiology has teamed up with Sony to launch an over-the-counter product for the US market, and has ”high expectations,” the chief marketing officer and head of OTC says.

Maarten Barmentlo, chief marketing officer and head of OTC at WSA | Photo: WS Audiology / PR

by marketwire, translated by catherine brett

WS Audiology and Sony have unveiled their first products that will be purchasable without prescription in the US, through the new over-the-counter (OTC) channel.

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