Consumers have not pivoted to cheaper alternatives, Sonova CEO says

Sonova’s disappointing sales are due to a lower-than-expected general unit growth, and can’t be explained away by new consumer habits, according to the firm’s CEO.
Photo: Sonova / PR
Photo: Sonova / PR
by marketwire, translated by daniel pedersen

Though people have been reluctant to spend money in the current worldwide economic situation, it has yet to amount to new, fully-fledged consumer patterns for the hearing care sector, said the world’s biggest hearing aid manufacturer, Swiss Sonova, during an investor event on Tuesday.

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