MedWatch

GN denies involvement in false advertising case

GN Hearing acquired US-based online platform Lively after the latter had stopped its misleading marketing, and did therefore not take part in the advertising slipup that led to a settlement in the US including payments to the state of Connecticut. Even so, the mistake won’t be repeated with GN at the helm, it says.

Photo: GN Store Nord / PR

Hearing aid manufacturer GN Hearing is washing its hands of any culpability for a recent misleading marketing blunder in the US, which resulted in settlements between four companies and the Connecticut Office of the Attorney General.

Four hearing firms had marketed some hearing aids as “FDA-approved” when they were in fact only registered with the agency. Among those reprimanded by Connecticut Attorney General William Tong were WS Audiology and digital marketing platform Lively. In December, GN Hearing acquired 91 percent of Lively shares.

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