GN Hearing CEO takes pay cut due to downgrade and launch problems

In 2021, the CEO of GN Hearing, Gitte Aabo, has seen her pay reduced by DKK 1.5m (USD 229,741). R&D letdowns under her watch have resulted in a halving of her annual bonus.
Gitte Aabo, CEO of GN Hearing | Photo: GN Hearing / PR
Gitte Aabo, CEO of GN Hearing | Photo: GN Hearing / PR
by ALBERT RØNNING-ANDERSSON, translated by daniel pedersen

In the year 2021, hearing aid manufacturer GN Hearing was meant to launch two new products. However, a failure from the company’s research and development department delayed the plans, causing both a guidance downgrade to ”around 16 percent” from earlier ”more than 25 percent” and the immediate departure of the man in charge of the team.

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